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Winn-Dixie: Rewards Your Way - Treat Yourself (Director's Cut)
Client: Winn-Dixie
VP, Customer Strategy and Media, Winn-Dixie: Greg Jackson
Production Manager, Winn-Dixie: Cam Robertson
Senior Manager, Production & Media, Winn-Dixie: Julie Brown
Chief Customer and Digital Officer, Winn-Dixie: Adam Kirk
Agency: Push
Chief Creative Officer, Push: Mark Unger
Senior Account Executive, Push: Jackie Balandis
Creative Director, Push: Kevin Harrell
Group Account Director, Push: Jason Pennypacker
Executive Producer, Pull Films: McClain McKinney
Production Company: Oxenfree Film & Motion
Director: Ben Gill
Executive Producers, Oxenfree: Ben Gill, Arthur Goodman
Producer: Hannah Shewbart
Client: Winn-Dixie
VP, Customer Strategy and Media, Winn-Dixie: Greg Jackson
Production Manager, Winn-Dixie: Cam Robertson
Sr. Manager, Media & Creative, Winn-Dixie: Julie Brown
Chief Customer and Digital Officer, Winn-Dixie: Adam Kirk
Agency: Push
Chief Creative Officer, Push: Mark Unger
Senior Account Executive, Push: Jackie Balandis
Creative Director, Push: Kevin Harrell
Group Account Director, Push: Jason Pennypacker
Executive Producer, Pull Films: McClain McKinney
Production Company: Oxenfree Film & Motion
Director: Ben Gill
Executive Producers, Oxenfree: Ben Gill, Arthur Goodman
Producer: Hannah Shewbart
Client: Winn-Dixie
VP, Customer Strategy and Media, Winn-Dixie: Greg Jackson
Production Manager, Winn-Dixie: Cam Robertson
Senior Manager, Production & Media, Winn-Dixie: Julie Brown
Chief Customer and Digital Officer, Winn-Dixie: Adam Kirk
Agency: Push
Chief Creative Officer, Push: Mark Unger
Senior Account Executive, Push: Jackie Balandis
Creative Director, Push: Kevin Harrell
Group Account Director, Push: Jason Pennypacker
Executive Producer, Pull Films: McClain McKinney
Production Company: Oxenfree Film & Motion
Director: Ben Gill
Executive Producers, Oxenfree: Ben Gill, Arthur Goodman
Producer: Hannah Shewbart
What happens when audiences can do more than just watch your ad?
With Lumiere, audiences don’t just watch — they interact, react, and share feedback that drives deeper insights.
What happens when audiences can do more than just watch your ad?
With Lumiere, audiences don’t just watch — they interact, react, and share feedback that drives deeper insights.
The Dashboard
Explore the Insights
See how Lumiere turns every view into an opportunity to understand your audience more fully. Explore your own interactive dashboard from the study. The "Ask Lumiere" feature makes exploring your data as easy as asking a question.
Lumiere's Dashboards are best experienced on a tablet, laptop, or desktop device.
🖥️ Reopen this page from one of those devices now to explore all the insights!

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